AI search,
defined plainly.
Short, quotable definitions of the terms behind AI search optimization, entity work and local search, and one line on how each shows up in our work. No jargon for its own sake.
Generative Engine Optimization (GEO)
Getting a brand cited inside answers that AI assistants generate.
Definition →Answer Engine Optimization (AEO)
Structuring pages so answer surfaces quote them directly.
Definition →AI Search Optimization
SEO, GEO and AEO run as one program.
Definition →LLM Visibility
How often and how favorably AI assistants mention a brand.
Definition →Citation Share
The share of AI answers in a prompt set that cite your brand.
Definition →Share of Voice (AI)
Your citations divided by all brand citations for the same prompts.
Definition →Entity Authority
How confidently search engines and AI models know who you are.
Definition →Entity Disambiguation
Making sure the models do not confuse you with a similar name.
Definition →Knowledge Graph
A search engine's structured record of entities and their relationships.
Definition →Structured Data (Schema Markup)
Machine-readable labels that tell engines what a page is about.
Definition →llms.txt
A plain-text file that tells AI crawlers what a site is and what matters.
Definition →Google AI Overviews
The AI-generated summary at the top of some Google results.
Definition →Google AI Mode
Google's conversational search experience that synthesizes an answer.
Definition →Featured Snippet
A passage Google lifts from a page to answer a query directly.
Definition →FAQPage Schema
Structured data that marks a page's questions and answers.
Definition →NAP Consistency
Identical name, address and phone everywhere the business is listed.
Definition →Local SEO
Ranking for searches with local intent, especially the map pack.
Definition →Multi-Location SEO
Local SEO run as a system across many markets.
Definition →Franchise SEO
Search visibility for franchisors and franchisees under one set of rules.
Definition →Google Business Profile (GBP)
The free Google listing that powers the map pack and local calls.
Definition →Topical Authority
Being the recognized source on a whole subject, not one keyword.
Definition →National SEO
Ranking across the whole country rather than a local market.
Definition →Definitions are free.
So is the assessment.
A Foundation Assessment shows where your brand stands in Google and in the AI assistants, and what to fix first. You keep the findings either way.