What is Generative Engine Optimization?
Generative engine optimization (GEO) is the practice of making a brand one of the sources an AI assistant such as ChatGPT, Perplexity or Gemini draws on when it generates an answer. It combines entity clarity, structured data, retrieval-friendly content and citations in the sources the models read. Unlike classic SEO, the goal is inclusion in a synthesized answer rather than a position on a results page.
How it shows up in our work Bonsai Marketing runs GEO programs measured monthly across five AI platforms on the BonsaiX platform. GEO services →
Answer Engine Optimization (AEO)
Structuring pages so answer surfaces quote them directly.
AI Search Optimization
SEO, GEO and AEO run as one program.
LLM Visibility
How often and how favorably AI assistants mention a brand.
Citation Share
The share of AI answers in a prompt set that cite your brand.
Generative Engine Optimization in practice
See where you
actually stand.
A Foundation Assessment reads your search, local and AI visibility before any work is proposed.