[ Definition ]
What is Structured Data?
Structured data, usually written as schema.org JSON-LD, is machine-readable markup that labels the entities and facts on a page: the organization, its address and phone, a service, a person, a question and its answer. Search engines and AI crawlers use it to understand a page without inferring, and it is a prerequisite for many rich results and for consistent entity recognition.
How it shows up in our work Every Bonsai Marketing site ships a single entity graph in static JSON-LD, because AI crawlers do not execute JavaScript.
[ Related reading ]
Structured Data in practice
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