NEWAsk AI who to call in your trade — it names one business. Is it you?AI names one business. Is it you?Free 60-second scanFree scan
[ Press & Media ]

For editors,
reporters,
and producers.

Bonsai Marketing is the Sonoma-County-based studio behind the search visibility and AI-search dominance of 298 business verticals — built by a founder with 27+ years in the space.

This page is the front door for journalists, podcasters, and producers. Press kit, fact sheet, recent releases, and direct contact for founder Bryan Fikes are below — including the new ZIP-code directory rolling out for Bonsai clients this spring.

27+ Years In Search 27+ Years In Search 27+ Years In Search 298 Verticals 298 Verticals 298 Verticals Founder Bryan Fikes Founder Bryan Fikes Founder Bryan Fikes Hyper-Local SEO Hyper-Local SEO Hyper-Local SEO AI Visibility AI Visibility AI Visibility ZIP-Code Directory ZIP-Code Directory ZIP-Code Directory Sonoma · Napa · Marin Sonoma · Napa · Marin Sonoma · Napa · Marin Bonsai Marketing Bonsai Marketing Bonsai Marketing
[ 01 · Fact Sheet ]

At a glance,
on the record.

Everything below is press-cleared and accurate as of May 2026. Use directly, or reach out for tailored quotes.
Founder
Bryan Fikes
Founded
Santa Rosa, CA — 2021 (Bonsai Marketing); founder career since 2002
Headquarters
Sebastopol, CA 95472 · Service-area business, Sonoma County + Bay Area
Industries served
298 business verticals — auto repair, electricians, sign companies, home construction, roofing, law, hospitality, and more
Capabilities
Local SEO · Google Business Profile · AI Visibility · Paid Ads · Content & Authority · Websites that close
Markets
Sonoma, Napa, Marin, plus national service-business clients across the U.S.
Phone (press)
+1-707-593-7539
Email (press)
fikeshway@bonsaimarketingcompany.com
[ 02 · Press & Media ]

What we're
on the wire
about.

Two records, kept separate on purpose: press releases we put on the wire, and third-party media that came to us. Every release below is published — nothing pending, nothing in draft.

Press Releases

8 published
442+ outlet pickups
LATEST Jul 24, 2026 48 outlets

Bonsai Marketing Launches Bodhi, an AI Business Advisor

Launch of Bodhi — an AI business advisor pairing AI Search Optimization (GEO) with local SEO so local businesses get cited by ChatGPT, Gemini, and Google AI Overviews while holding their Google rankings.

RELEASE Jul 23, 2026 32 outlets

BonsaiX Launches AI Search Optimization for Local Service Firms

Entity SEO, structured data, knowledge-graph engineering, and AI citation building — the four layers that decide whether ChatGPT, Gemini, Perplexity, and Google AI Overviews can name a local contractor at all.

RELEASE Jul 18, 2026 81 outlets

Bryan Fikes Appears on Three Marketing Podcasts in 2026

Trade coverage of the 2026 podcast run — The SDM Show, AMA Boston's Talking Marketing, and Acupuncture Marketing School — and the seven-agent AI system led by Bodhi that came up in all three.

Read the release → All four distribution channels published.
RELEASE Jul 6, 2026 57 outlets

North Bay ZIP Code Directory Now Covers 5 Counties

FindInMyZip expands across Sonoma, Marin, Napa, Alameda, and Contra Costa — ranking local pros by real reviews and proximity to the searcher's own ZIP rather than by city limits.

Read the release → All four distribution channels published.
RELEASE Jul 6, 2026 47 outlets

Sonoma County SEO Firm Holds 5.0 Stars Across 37 Reviews

Verified #1 Google rankings for Sonoma County local-SEO terms alongside a clean 5.0 review record — the through-line from Zenergy Internet Marketing in 2007 to Bonsai Marketing today.

RELEASE May 14, 2026 30 outlets

Bryan Fikes Launches FindInMyZip.com — Hyper-Local ZIP-Code Directory

A ZIP-code-anchored directory built on 27 years across 298 verticals, giving local service businesses priority positioning inside the ZIP codes they actually serve instead of a metro-wide free-for-all.

FLAGSHIP Apr 4, 2026 102 outlets

AI Search Is Changing How Customers Find Local Businesses

The widest-syndicated release to date, and the clearest statement of the thesis: traditional SEO ranks pages, AI search synthesises answers, and a business can hold page one of Google while being invisible to ChatGPT.

Ran on
azcentral · The Detroit News · The Tennessean · Courier-Journal · Cincinnati.com · Journal Sentinel · The Oklahoman · Palm Beach Post · Des Moines Register · Columbus Dispatch

Read the release → Ran on the USA TODAY Network plus the Canadian Broadcast News Network.
ARCHIVE Feb 27, 2026 45 outlets

Bryan Fikes: Your AI Marketing Expert for Local Success

The original positioning release — hyper-local strategy, entity-graph optimization, and AI search visibility for service businesses. Ran on the wire as “Bryan Fikes Leading the Charge in Hyper-Local Marketing.”

Ran on
Times of San Diego · Columbia Business Monthly · Salisbury Post · Walnut Creek Magazine

Podcasts & Media

8 appearances
2026 season
LATEST Sep 1, 2026
Open Book Entrepreneur · Podcast · 16:53

How AI SEO Actually Works in 2026 (According to an Expert)

with host Tony Lekic

What AI is doing to search — the move from "how do I rank #1 on Google?" to "how do I get ChatGPT, Claude and Gemini to recommend my business?", why a shift that took Google six years has taken AI six months, the signals that matter now (content chunking, authority, local directories, structured data), why video is the next frontier, and a cautionary tale about a vibe-coded site with no working forms.

PODCAST Aug 2026
Online Digital Marketing Today · Guest interview

Bryan Fikes on Practical AI for Small Business

with host Marvin Drobes

A 43-minute conversation on where AI actually belongs inside a small business — agentic marketing defined without the mystique, the "so what" ladder that decides whether AI search cites you, guardrails and the word no, and why prompting alone never carries a complex campaign.

PODCAST Jul 29, 2026
The Sunny Ray Show · Live · 43:35

From Shtick to Strategy: Making Your Brand Memorable

with host Sunny Ray

Turning a signature quirk into a business advantage — why distinctiveness is the one thing AI cannot flatten, and how a memorable brand behaves differently when every competitor has the same tools.

FEATURE Jul 2026
Agentic Marketing News · Feature interview

With AI Commoditizing Content, Strategic Judgment Is The New Agency Advantage

by Search Atlas

Bryan on what survives once AI makes content free to produce — why story, uniqueness, deliverability and execution still decide outcomes, how real operating history now drives AI-search trust signals, and where DIY marketing hits its operational ceiling.

PODCAST Jul 2026
The SDM Show · Episode 671

How to Supercharge Your Marketing With AI

with host Rob Cairns

Bryan joins Rob Cairns to talk about supercharging marketing with AI — the real evolution of AI in agencies, why it reshapes roles rather than erasing them, choosing strategy and security over shortcuts, and a live look at Bodhi, his AI system.

PODCAST Jun 2026
Talking Marketing · AMA Boston · Episode 69

The Solopreneur & The Agent: Building a 20+ Year Marketing Legacy

with host Chetna Rohilla

The season finale of the American Marketing Association (Boston) podcast — 27 years of pattern recognition, a seven-agent AI system led by Bodhi, one year of clarity, and the rise of the billion-dollar one-person company, with a live agent demo.

PODCAST Jul 2026
Acupuncture Marketing School · Episode 130

Google Business Profile and AI: What You Need to Know

with host Michelle Grasek

How local practices stay visible as Google and AI search evolve — optimizing a Google Business Profile for fast results, balancing paid ads with long-term SEO, and practical weekly marketing tasks.

INTERVIEW Mar 2026
Merchynt · Agency Interviews · Video interview

How Bryan Got 40 Clients in 6 Months — The Agency Growth Playbook

Agency growth series

The acquisition mechanics behind a 27-year agency practice, and how the same playbook now runs as a solo, AI-powered operation rather than a headcount problem.

Full media archive, booking details, and downloadable bio at bryanfikes.com/media.

[ 04 · Pull Quotes ]

"We don't rank websites. We dominate search results."

— Bryan Fikes · Founder, Bonsai Marketing

"Twenty-seven years in this space taught me one thing — the customer who calls first usually wins. So we build everything to be found first."

— Bryan Fikes · on the ZIP-code directory launch
[ 05 · Media Inquiries ]

Need a quote, a bio,
or a custom angle?

Bryan answers his own press email. Same-day response on weekdays — and we'll send a high-resolution founder photo, brand logo pack, and fresh stats for your story.

[ ANSWERSLOT.AI · A BONSAI MARKETING COMPANY ]

Does Siri name you — or your competitor?

Assistants return one or two names, not a page of results. AnswerSlot reads your Google profile and your site the way an assistant reads them, asks the models the questions your customers actually ask, and shows you what came back — including the business it named instead of you.

Show me my answer

Free · No card · No sales call · Nothing on your listing changes