Local SEO.
Engineered to win the searches that ring the phone.
If you sell to people inside a 30-mile radius, Local SEO is the highest-ROI marketing channel on earth. Done right, it generates leads at $20–$80 per call instead of $200+ from paid ads. Done wrong, you bleed money on a website nobody finds. We've spent 26 years engineering local presence — for Sonoma County contractors and national brands alike — and we treat it like infrastructure, not vibes.
The case for
getting this right.
Google's three-pack — the map and the three local listings underneath — captures 44% of all clicks for local intent searches. Below it, the next 10 organic results split the remaining traffic. If you're not in the pack, you're invisible to the highest-intent prospects in your market.
'Near me' searches have grown 900% in the past four years. Voice search compounds it. When someone shouts 'Hey Siri, plumber near me' at 11pm with a flooded basement, three businesses are getting that lead. We make sure you're one of them.
Local SEO compounds. Every citation, review, and link you build today still works in five years. Unlike paid ads, the meter doesn't reset to zero on the 1st of every month. This is why every smart local business eventually shifts spend from Ads → SEO once the foundation is right.
Six deliverables.
One outcome.
Four phases.
No mystery.
Audit
30-day deep audit: technical, on-page, off-page, GBP, citation health, competitor gap, conversion path. You get a written diagnosis with prioritized fixes.
Fix the foundation
Site speed, schema, internal linking, location pages, on-page copy. We fix what's broken before we build new.
Build authority
Citation cleanup, local link building, review velocity, content depth. The compounding work that actually moves rankings.
Measure & prune
Monthly rank reports tied to call data, not just keywords. We kill what isn't working and double down on what is.
What working
with us feels like.
Monthly retainer. Deep audit up front (weeks 1–4), steady optimization cadence from month two forward.
- → Kickoff call with Bryan — 60 min, strategy + priority alignment
- → Written monthly report — what shipped, what moved, what's next
- → Slack / email channel — ad-hoc questions answered same day
- → Quarterly strategy review — roadmap adjustment, goal reset
Rank tracking tied to call data, not just keywords. You see the map-pack positions that matter plus the call volume they're producing.
What you can
realistically expect.
Audit delivered. Prioritized fix list. Technical + on-page issues ranked by impact.
Foundation fixes live — Core Web Vitals, schema, on-page, citation cleanup in motion.
First measurable rank movement on primary service + location keywords.
Map-pack positions on core local terms. Call volume from organic up meaningfully vs. baseline.
Three ways
to work together.
Foundation
Fit Broken basics — slow site, bad schema, inconsistent NAP, no review system.
- ✦ Technical audit + fixes
- ✦ On-page foundation
- ✦ Citation cleanup
- ✦ Review acquisition scaffolding
3-month sprint to unbreak the foundation. No ongoing retainer — the goal is to hand back a working base.
Growth
Fit Foundation is solid — now we want to win the 3-pack and rank 2–5 miles wider than the home city.
- ✦ Everything in Foundation, maintained
- ✦ Monthly content + on-page expansion
- ✦ Local link building
- ✦ Monthly rank + call reporting
Ongoing retainer. Target: compounding organic lead flow over 6–12 months.
Scale
Fit Multi-city or multi-location — we need to win across a region without diluting any single market.
- ✦ Everything in Growth
- ✦ Per-location strategy + pages
- ✦ Multi-market rank tracking
- ✦ Dedicated project manager (still Bryan, but with a structured cadence)
Enterprise retainer. Scaled to location count, market density, and competitive landscape.
Questions,
answered honestly.
01 How long until I rank in the three-pack? +
02 Do I really need citations in 2026? I thought those were dead. +
03 Can you guarantee #1 rankings? +
04 Do you do national SEO too? +
05 What if I already have an SEO company? +
Ready to scope
local seo?
Free 30-minute call with Bryan. No pitch deck, no sales team. We'll tell you honestly whether Local SEO is the right next move for your business — or whether something else should come first.