[ Definition ]

What is Google Business Profile?

Google Business Profile is the free business listing that appears in Google Maps and the local map pack, with hours, photos, reviews, services, products, posts and a call button. It is the strongest single factor in local rankings and the source of most local phone calls, and its data also feeds how Google's AI features describe a business.

How it shows up in our work Bonsai Marketing manages Google Business Profiles weekly, from a single location to hundreds. GBP optimization services →

[ Related terms ]

Local SEO

Ranking for searches with local intent, especially the map pack.

NAP Consistency

Identical name, address and phone everywhere the business is listed.

Google AI Overviews

The AI-generated summary at the top of some Google results.

[ Related reading ]

Google Business Profile in practice

How to Rank Your Local Business in ChatGPT and Perplexity

9 min · Read →

Local Citations: Where to List Your Business in Sonoma County

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Google Business Profile Optimization for Sonoma County Businesses

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Google Maps Ranking Factors in 2026

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