What is AI Search Optimization?
AI search optimization is the umbrella term for making a brand findable and recommended across both classic search engines and AI assistants. It treats search engine optimization, generative engine optimization and answer engine optimization as one program with shared foundations: one entity graph, one content system, and one scorecard across Google and the assistants.
How it shows up in our work This is the discipline Bonsai Marketing is built around, for Sonoma County businesses and national brands alike. AI search optimization agency →
Generative Engine Optimization (GEO)
Getting a brand cited inside answers that AI assistants generate.
Answer Engine Optimization (AEO)
Structuring pages so answer surfaces quote them directly.
Entity Authority
How confidently search engines and AI models know who you are.
LLM Visibility
How often and how favorably AI assistants mention a brand.
AI Search Optimization in practice
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