[ 02 · Google Business Profile ]

Google Business Profile.
The most-ignored money-maker in local marketing.

Your Google Business Profile is the single most underused marketing asset most local businesses own. It's free, it sits at the top of every branded and 'near me' search, and 92% of business owners touch it twice a year and call it done. Run it like a weekly publishing engine instead — posts, photos, Q&A, reviews, offers — and you can 7× your call volume without spending a dollar on ads.

Scope this service → Free audit first
[ 01 · Why it matters ]

The case for
getting this right.

01

GBP is the #1 ranking factor for local pack visibility — more than your website, more than backlinks, more than reviews. Google's own studies confirm it. If your profile is incomplete, stale, or wrong, you can do everything else right and still lose to a competitor with a better-tended GBP.

02

75% of phone calls from local search come directly from GBP, not your website. Buried in that stat: the prospects who never even land on your site. They tap 'Call' from the map result. Your website's conversion rate is irrelevant if your GBP isn't winning the map.

03

Reviews compound. A consistent review-acquisition system — built into your invoicing or job-completion workflow — moves you from 47 reviews at 4.6 stars to 280 reviews at 4.8 stars within a year. That's the difference between getting clicked and getting skipped.

[ 02 · What you get ]

Six deliverables.
One outcome.

Every engagement ships these. No ambiguity, no scope drift, no 'we'll get to that later.' If it's listed below, it's part of the work.
01 Full profile optimization (all fields, all attributes)
02 Weekly GBP posts (offers, updates, events)
03 Photo + media strategy (geo-tagged, branded)
04 Review response + reputation management
05 Q&A seeding + products/services catalog
06 Insights reporting tied to call data
[ 03 · Process ]

Four phases.
No mystery.

01 —

Profile teardown

Audit every field, every attribute, every category. Find the gaps competitors are filling and you aren't.

02 —

Build the publishing engine

Weekly posts, monthly photo drops, Q&A seeding. We turn the profile into a living asset.

03 —

Wire reviews into operations

QR codes on invoices, post-job SMS asks, email follow-up. Reviews stop being a once-a-quarter scramble.

04 —

Report on calls, not impressions

GBP Insights tied to phone tracking. We show you which posts and photos actually drove calls.

[ 04 · Engagement ]

What working
with us feels like.

Cadence

Monthly retainer. Weekly publishing engine — posts, photos, Q&A. Reviews flow continuously from operations.

Touchpoints
  • → Kickoff — profile audit + gap teardown delivered in week one
  • → Weekly posts + photo drops (we create, you approve async)
  • → Review system baked into your invoicing / job-completion flow
  • → Monthly report — posts shipped, reviews earned, calls from GBP
Reporting

GBP Insights tied to call tracking. We show which posts + photos drove which calls — not just impressions.

[ 05 · Expected outcomes ]

What you can
realistically expect.

Honest milestones, not sales promises. Exact timelines vary by starting position, competition, and how quickly decisions get made — but this is the shape of a typical engagement.
Week 1

Full profile teardown. Every field audited, every gap documented.

Week 4

Profile fully optimized. Weekly publishing cadence running. Review system live.

Month 3

Measurable lift in map-pack impressions + direction requests. Review count climbing.

Month 6

Map-pack visibility hardened. Call volume from GBP meaningfully up vs. baseline (7× average across prior clients).

[ 06 · Engagement tiers ]

Three ways
to work together.

Different businesses need different engagement sizes. The tiers below are framing, not pricing — every scope is priced after a discovery call. Anchored to fit, not to package.
Tier 01

Reset

Fit Profile is stale, incomplete, or wrong — we need to fix it before anything else.

Includes
  • ✦ Full profile teardown + optimization
  • ✦ Categories + services + attributes cleanup
  • ✦ Photo refresh
  • ✦ Review system setup
Shape

4-week sprint. Then hand back a profile you can maintain, or convert to a retainer.

Most common
Tier 02

Weekly

Fit The profile is solid — now we want to run it like a publishing engine and pull away from competitors.

Includes
  • ✦ Everything in Reset, maintained
  • ✦ Weekly posts + offers
  • ✦ Monthly photo drops
  • ✦ Review response + monitoring
  • ✦ Monthly call-tracked reporting
Shape

Ongoing retainer. Target: compounding map-pack visibility + review velocity.

Tier 03

Multi-location

Fit 2+ physical locations — each needs its own localized strategy, not copy-paste.

Includes
  • ✦ Everything in Weekly, per location
  • ✦ Per-location review + post strategy
  • ✦ Multi-location insights dashboard
  • ✦ Cross-location content coordination
Shape

Scales with location count. We've run 50+ location accounts — this is built for that.

Not sure which tier fits? Run the visibility check → we'll recommend.
[ 07 · Proof ]
7×
Avg lift on GBP call volume
CASE

Hahn Automotive — Santa Rosa auto repair, GBP + site overhaul

See the full portfolio →
[ 08 · FAQ ]

Questions,
answered honestly.

01 Don't I just need to claim my profile and forget it?
+
If you want to lose to the competitor who didn't, sure. GBP rewards activity. Profiles posting weekly outperform identical profiles posting yearly by 3–5×. Google reads consistency as a signal of operational health.
02 Can I do this myself?
+
Yes, technically. Most owners try for 60 days and stop because it's tedious. The work isn't hard — it's the discipline of doing it every week without fail. That's what we're paid for.
03 What about fake reviews? Should I worry?
+
Yes. We monitor for review velocity anomalies and report fake or competitor-attack reviews to Google. We can also help build review velocity legitimately so a single bad review can't tank your average.
04 Do GBP posts actually rank in search?
+
They don't rank standalone, but they signal freshness, fill the profile with relevant keywords, and show up in the GBP panel — which is the most-clicked piece of real estate on a local search results page. Treating them like blog posts is the wrong frame; treating them like Instagram is closer.
05 What if I have multiple locations?
+
We manage multi-location GBP at scale. Each profile gets its own posts, photos, and review strategy — local-specific, not copy-paste. We've run 50+ location accounts and built dashboards to make it sane.
[ Related disciplines ]
01 · Local SEO

Own the three-pack. Own the map. Own the phone.

Read full →
04 · Paid Ads

Google Ads that don't bleed budget.

Read full →
[ 09 · Start ]

Ready to scope
google business profile?

Free 30-minute call with Bryan. No pitch deck, no sales team. We'll tell you honestly whether Google Business Profile is the right next move for your business — or whether something else should come first.

Book a call → Or call 707-593-7539