What is Entity Authority?

Entity authority is the degree to which search engines and AI models recognize a brand as a distinct, well-described entity: one name, one location or footprint, one set of services, corroborated across the website, structured data, business profiles, directories and publications. High entity authority lets the models resolve a brand unambiguously and cite it with confidence; low entity authority leads to confusion with similarly named companies.

How it shows up in our work Entity work is the first phase of every Bonsai Marketing AI search program because nothing else compounds without it.