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[ Definition ]

What is Share of Voice?

Share of voice in AI search is a brand's citations as a proportion of all brand citations returned for the same prompt set. Where citation share asks how often you appear, share of voice asks how much of the category conversation you own relative to named competitors. A rising citation share with a flat share of voice means the whole category is getting cited more, not that you are winning.

How it shows up in our work Bonsai Marketing reports share of voice against the competitors you name, not a generic index.

[ Related terms ]

Citation Share

The share of AI answers in a prompt set that cite your brand.

LLM Visibility

How often and how favorably AI assistants mention a brand.

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[ ANSWERSLOT.AI · A BONSAI MARKETING COMPANY ]

Does Siri name you — or your competitor?

Assistants return one or two names, not a page of results. AnswerSlot reads your Google profile and your site the way an assistant reads them, asks the models the questions your customers actually ask, and shows you what came back — including the business it named instead of you.

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