Websites That Close.
Fast, wired, conversion-obsessed — not a brochure.
Most local business websites are brochures pretending to be marketing tools. They look fine, they load slowly, they don't track anything that matters, and they convert at 0.8%. We build the other kind: fast, structured for SEO and AI retrieval, instrumented for conversions, and wired to ring the phone. Every site we ship is something the rest of the system can stand on.
The case for
getting this right.
Site speed is the single highest-leverage technical SEO fix. Every additional second of load time drops conversion rate by 7–12%. We build on Astro and Next.js — modern static-first frameworks — that ship sites in the 95–100 Lighthouse range without compromise.
Conversion architecture matters more than design. A beautiful site that converts at 1% loses to a plain site that converts at 5%. We design for the call: clear CTAs above the fold, sticky mobile call buttons, trust signals where decisions get made, friction-free forms.
Tracking is the backbone of optimization. If you don't know which page, ad, or campaign drove the call — you can't improve. We wire GTM, GA4, call tracking, and conversion events into every site at launch, not as a bolt-on later.
Six deliverables.
One outcome.
Four phases.
No mystery.
Strategy + IA
Discovery interview, competitor teardown, conversion-path mapping, sitemap. We don't design until we know what the site has to do.
Design system
Branded component library, type system, color tokens, motion principles. Built once, reused everywhere — so future pages stay consistent.
Build + instrument
Astro, Next.js, or Website Studio depending on fit. GTM, GA4, call tracking, schema, sitemap, robots.txt — all wired from the first commit.
Launch + tune
Netlify or Vercel deploy, DNS cutover, post-launch monitoring, conversion-rate optimization. The site is alive after launch, not abandoned.
What working
with us feels like.
Project-based build (4–8 weeks typical), then optional post-launch CRO retainer.
- → Discovery interview + competitor teardown — week one
- → IA + wireframes for sign-off before any design starts
- → Design system + first-draft templates delivered for review
- → Weekly build check-in until launch
- → Post-launch: analytics review + CRO iteration cadence (optional retainer)
Post-launch: GTM + GA4 + call tracking dashboard. Monthly CRO report tracking conversion rate by page, device, and source.
What you can
realistically expect.
Discovery + IA locked. Sitemap + conversion paths documented.
Design system + first-draft templates delivered for review.
Development complete. Instrumentation (GTM, GA4, call tracking, schema) fully wired.
Deployed to Netlify or Vercel. DNS cutover. Post-launch monitoring live.
Three ways
to work together.
Foundation
Fit 5–15 page conversion-focused marketing site. Single service area or business.
- ✦ Strategy + IA
- ✦ Design system (small)
- ✦ Astro or Website Studio build
- ✦ Full instrumentation
- ✦ Netlify / Vercel deploy
Project: $4k–$8k typical. Ships in 4–6 weeks.
Local authority
Fit 30–100+ page local SEO site — service × city matrix, full local footprint.
- ✦ Everything in Foundation
- ✦ Programmatic page system
- ✦ Per-city / per-service templates
- ✦ Schema + sitemap at scale
- ✦ Post-launch CRO retainer option
Project: $8k–$15k depending on page count. Ships in 6–10 weeks.
Custom platform
Fit SaaS dashboards, directories, portals — anything beyond a marketing site.
- ✦ Everything in Local authority
- ✦ Next.js app build
- ✦ Auth + data integrations
- ✦ Admin / CMS tooling
- ✦ Ongoing platform retainer
Project: $15k+ depending on scope. Scoped after a discovery call.
Questions,
answered honestly.
01 How long does a website build take? +
02 What stack do you use? +
03 Do you do WordPress? +
04 Will I be able to edit the site myself? +
05 What does it cost? +
Ready to scope
websites that close?
Free 30-minute call with Bryan. No pitch deck, no sales team. We'll tell you honestly whether Websites That Close is the right next move for your business — or whether something else should come first.