Websites That Close.
Shipped in one to two weeks — not a brochure, not a project plan.
Most local business websites are brochures pretending to be marketing tools. They look fine, they load slowly, they don't track anything that matters, and they convert at 0.8%. We build the other kind: fast, structured for SEO and AI retrieval, instrumented for conversions, and wired to ring the phone — in one to two weeks. One caveat we'll say up front: we don't typically build JUST a website. A new site on broken infrastructure is a nicer front door on a house with no wiring. That is why almost every build starts with a Foundation Assessment — we find out what is actually broken before anyone designs a page.
The case for
getting this right.
Site speed is the single highest-leverage technical SEO fix. Every additional second of load time drops conversion rate by 7–12%. We build on Astro and Next.js — modern static-first frameworks — that ship sites in the 95–100 Lighthouse range without compromise.
Conversion architecture matters more than design. A beautiful site that converts at 1% loses to a plain site that converts at 5%. We design for the call: clear CTAs above the fold, sticky mobile call buttons, trust signals where decisions get made, friction-free forms.
Tracking is the backbone of optimization. If you don't know which page, ad, or campaign drove the call — you can't improve. We wire GTM, GA4, call tracking, and conversion events into every site at launch, not as a bolt-on later.
Six deliverables.
One outcome.
Four phases.
No mystery.
Strategy + IA
Discovery interview, competitor teardown, conversion-path mapping, sitemap. We don't design until we know what the site has to do.
Design system
Branded component library, type system, color tokens, motion principles. Built once, reused everywhere — so future pages stay consistent.
Build + instrument
Astro, Next.js, or Website Studio depending on fit. GTM, GA4, call tracking, schema, sitemap, robots.txt — all wired from the first commit.
Launch + tune
Netlify or Vercel deploy, DNS cutover, post-launch monitoring, conversion-rate optimization. Live inside two weeks, and alive after launch — not abandoned. Need it sooner? Bonsai ONE builds in an hour.
What working
with us feels like.
Project-based build — 1–2 weeks, not months. Then an optional post-launch CRO retainer. Need it faster? Bonsai ONE runs one-hour builds.
- → Discovery interview + competitor teardown — week one
- → IA + wireframes for sign-off before any design starts
- → Design system + first-draft templates delivered for review
- → Weekly build check-in until launch
- → Post-launch: analytics review + CRO iteration cadence (optional retainer)
Post-launch: GTM + GA4 + call tracking dashboard. Monthly CRO report tracking conversion rate by page, device, and source.
What you can
realistically expect.
Discovery + IA locked. Sitemap and conversion paths documented.
Design system + first-draft templates delivered for review.
Development complete. Instrumentation (GTM, GA4, call tracking, schema) fully wired.
Deployed to Netlify or Vercel. DNS cutover. Post-launch monitoring live.
Three ways
to work together.
Foundation
Fit 5–15 page conversion-focused marketing site. Single service area or business.
- ✦ Strategy + IA
- ✦ Design system (small)
- ✦ Astro or Website Studio build
- ✦ Full instrumentation
- ✦ Netlify / Vercel deploy
Project: $1,500–$5,000 depending on page count. Ships in 1–2 weeks.
Local authority
Fit 30–100+ page local SEO site — service × city matrix, full local footprint.
- ✦ Everything in Foundation
- ✦ Programmatic page system
- ✦ Per-city / per-service templates
- ✦ Schema + sitemap at scale
- ✦ Post-launch CRO retainer option
Project: $8k–$15k depending on page count. Ships in 1–2 weeks.
Custom platform
Fit SaaS dashboards, directories, portals — anything beyond a marketing site.
- ✦ Everything in Local authority
- ✦ Next.js app build
- ✦ Auth + data integrations
- ✦ Admin / CMS tooling
- ✦ Ongoing platform retainer
Project: $15k+ depending on scope. Scoped after a discovery call.
Where we've done this.
6 engagements-
Build Soulie ConstructionConstruction · Decks & Outdoor Living · North Bay, CAFull site build · Next.js on Netlify · six service lines, five-county footprint
See the build → -
Case study Hahn AutomotiveIndependent Auto Repair · Boutique Brand Lift · Santa Rosa, California62 — Pages shipped
Read the case study → -
Case study Éleos ElectricElectrical Contractor · Residential + Commercial · Sonoma County, CaliforniaGBP-first — Local SEO anchor
Read the case study → -
Build Online Guard CardsSecurity Training · Course Platform · CaliforniaCourse platform build · curriculum pages, enrolment flow, student accounts, answer-engine search
See the build → -
Build Bella Deva Beauty SceneBeauty · Hair Extension Studio · Santa Rosa, CAFull site build + domain cutover · dark-luxury design around a single specialist service
See the build → -
Build Hearts Chimney & Dryer DuctHome Services · Chimney & Dryer Vent · North Bay, CAFull site build · Next.js on Netlify · real-photo gallery and image sitemap
See the build →
Questions,
answered honestly.
01 How long does a website build take? +
02 What stack do you use? +
03 Can I just buy a website from you? +
04 What if I need it faster than two weeks? +
05 Do you do WordPress? +
06 Will I be able to edit the site myself? +
07 What does it cost? +
Ready to scope
websites that close?
Free 30-minute call with Bryan. No pitch deck, no sales team. We'll tell you honestly whether Websites That Close is the right next move for your business — or whether something else should come first.