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[ 03 · AI Visibility · AI SEO ]

AI Search Optimization Agency.
One agency for Google and the assistants.

An AI search optimization agency makes a brand findable in both classic search and AI assistants, and treats them as one program rather than two. Bonsai Marketing is that agency: SEO, generative engine optimization and answer engine optimization run together on the BonsaiX platform, with one entity graph, one content system and one monthly scorecard across Google, ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode. Based in Santa Rosa, California; local service businesses in Sonoma County and multi-location and national brands anywhere in the United States.

[ 01 · Why it matters ]

The case for
getting this right.

01

Search has split. Some of your buyers still type into Google; a growing share ask an assistant and never see a results page. A program that only does one side is leaving the other half of the demand to a competitor.

02

The two sides share foundations. Entity clarity, structured data, real authority and clean technical SEO help both. Running them as separate vendors means paying twice for the same foundation and getting two reports that disagree.

03

Nobody owns the outcome when the work is split. One agency with one scorecard means one answer to the only question that matters: are we getting found and chosen, everywhere people ask?

[ 02 · What you get ]

What ships.
No scope drift.

Every engagement ships these. If it is listed below, it is part of the work.
01 One strategy across SEO, GEO and AEO, with a single topical and entity map
02 Technical SEO and structured-data foundation on the BonsaiX platform
03 Content system: service, location, answer and definition content in one editorial calendar
04 Authority and citation program for both Google and the AI engines
05 Google Business Profile and local presence for every location that has one
06 One monthly scorecard: rankings, AI citations, calls and leads, side by side
[ 03 · What we measure ]

Activity is easy.
Outcomes count.

  • → Organic rankings and traffic on the topical map
  • → AI visibility score across five platforms
  • → Calls, forms and booked appointments attributed to organic and AI
  • → Share of voice against named competitors on both surfaces

Measured on the BonsaiX platform and reported monthly. Results vary by starting position, competition and how quickly decisions get made.

[ 04 · Process ]

Four phases.
No mystery.

01 —

Foundation Assessment

A research-backed read of your search, local and AI visibility before anything is proposed. You keep the findings either way.

02 —

One map

Topical map for content, entity map for the assistants, and the technical fixes both depend on. Sequenced so early wins fund the compounding work.

03 —

Build and publish

Pages, answer blocks, schema, profiles and citations shipped in sprints. Bryan Fikes reviews every deploy.

04 —

One scorecard

Rankings, AI citations and leads in one monthly report. What moved, what did not, what we are doing about it.

[ 05 · Engagement tiers ]

Three ways
to work together.

Framing, not pricing. Every scope is priced after a Foundation Assessment, anchored to fit rather than package.
Tier 01

Sprint

Fit One defined job: a visibility audit, an on-page sweep, an authority lift or a GBP rebuild.

Includes
  • ✦ Fixed price, fixed turnaround
  • ✦ Bryan reviews the ship
  • ✦ Credit toward a retainer
Shape

Days, not months. See the Sprints page.

Most common
Tier 02

Integrated

Fit SEO and AI search run together for a single business or a small location set.

Includes
  • ✦ Foundation Assessment
  • ✦ Technical, content and entity work
  • ✦ GBP and local presence
  • ✦ Monthly scorecard
Shape

Retainer, typically six to twelve months to compound.

Tier 03

Enterprise

Fit Multi-location, franchise or national brands that need governance and reporting at scale.

Includes
  • ✦ Everything in Integrated
  • ✦ Location templating and rollout
  • ✦ Stakeholder reporting
  • ✦ Quarterly executive review
Shape

Scoped by locations and URLs. See Enterprise AI Search Optimization.

[ 06 · Proof ]
2
Search surfaces, one program
CASE

Voice Bonsai — 150 DMA-targeted metro pages, ranking nationally for its category on the same playbook

See the full portfolio →
[ 07 · FAQ ]

Questions,
answered honestly.

01 Are you a local agency or a national one?
+
Both, on purpose. The studio is in Santa Rosa, California and we run local programs for Sonoma County businesses. We also run multi-location, franchise and national programs for brands across the United States. Same team, same platform, different scope.
02 What is BonsaiX?
+
BonsaiX is the platform we run every program on: crawl and technical fixes, structured data, content generation with human editing, Google Business Profile management, and AI visibility tracking across five platforms. Clients see it through their own reporting dashboard.
03 Can you replace our current SEO agency?
+
Usually the question is whether you need to. We start with a Foundation Assessment; if your current agency is doing good work we will say so. If the gap is AI search, we can run that layer alongside them.
04 Who does the work?
+
Bryan Fikes sets strategy and reviews every deploy. Fiorella Faillace runs operations and client coordination. The BonsaiX platform and its AI operating team handle production at volume, with human editing on anything a customer will read.
05 How do you price?
+
By scope: locations, URLs in play and competitive density, set after the Foundation Assessment. Fixed-price Sprints are available for single, well-defined jobs; retainers cover integrated programs.
[ 08 · Start ]

Start with the
assessment.

A research-backed read on your search, local and AI visibility before any work is proposed. You keep the findings whether or not you hire us.

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