Hahn Automotive.
A boutique site for a shop that deserved one.
Hahn Automotive does work that competes with dealership service bays. The existing site didn't. We rebuilt it into a 62-page luxury-positioned build — real shop photography, a CSS design system that scales, and a layout that signals European-car-specialist quality before the visitor ever reads a service description.
What we
walked into.
Independent shop competing against dealership service departments and national chains — the work was premium, the brand presentation was commodity.
Stock-photo mechanic imagery undercuts a premium positioning instantly. Visitors subconsciously match site quality to shop quality.
Needed service × vehicle coverage that could rank on long-tail queries ('Audi brake service Santa Rosa', 'Mercedes oil change Sonoma County') without turning into a thin-page farm.
The play.
Narrow on purpose.
Luxury positioning
Design system built around European-marque visual cues — dark premium palette, generous type, editorial layout. The site now matches the shop's actual market position, not the commodity auto-repair category.
Real shop photography
Zero stock imagery. Every photo is inside the shop, the bays, the lifts, the actual vehicles. Buyers can tell the difference in half a second — and it's the single highest-leverage trust signal for auto repair.
Service × make page matrix
62 pages across service types × vehicle makes — each targeting a specific long-tail query. Hand-tuned copy, not programmatic filler.
Scalable design system
CSS v6 design system means additional services, cities, or vehicle makes can be added without hiring a designer — the template already holds the premium bar.
What
we shipped.
Site build
- → 62-page custom Astro build
- → Real shop photography integrated throughout — bays, lifts, specific vehicle work
- → CSS v6 design system (typography scale, spacing system, color tokens, component primitives)
- → Service pages organized by repair type × vehicle make
- → LocalBusiness + AutoRepair schema per page
Conversion layer
- → Phone CTA pinned on mobile
- → Service-specific contact forms per page (context-aware routing)
- → Trust signals above fold: ASE certification, specific marque expertise, reviews
- → Loading-fast mobile layout — auto-repair searches convert best on mobile within the first 2s
What's
live now.
- ✦ Brand presentation now matches shop quality — the site is doing the trust work the old one couldn't
- ✦ 62-page service × vehicle-make footprint live and indexed
- ✦ CSS v6 system scales — new services or locations ship in hours, not weeks
- ✦ Foundation ready for Local SEO + GBP work to layer on top of the positioning lift
Billy Coghlin recorded 0:14 on camera about what changed. Unscripted, full transcript.
Watch the Hahn Automotive testimonial →
The seven disciplines.
These three did the work.
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