Éleos Electric.
A site that converts the way electricians actually get hired.
Éleos had the word-of-mouth reputation and the licensed-and-bonded trust signals. What they didn't have was a site that translated either into organic leads. We built the foundation: service-first IA, GBP-anchored local SEO, and a layout that does the trust work before the visitor ever hits the contact form.
What we
walked into.
Strong reputation, weak organic pull. Existing site read like a brochure, not a lead tool.
Electrical services sell on trust (licensed, bonded, insured, reviewed) — the site needed to foreground those signals above the fold, not bury them in an 'About' page.
Competing against chain electricians with bigger ad budgets — differentiation had to come from positioning and conversion, not spend.
The play.
Narrow on purpose.
Trust before pitch
Licensed · bonded · insured · reviewed — placed in the first viewport on every service template. The buyer's first question is always 'are you legitimate?' — answer it before they scroll.
Service-first IA
Clear service menu: panel upgrades, rewires, EV chargers, commercial service, emergency calls. Every service gets its own URL so it can rank on its own intent term — not buried inside a single 'Services' page.
GBP as the primary local SEO lever
For most electrical queries, the map pack is the ballgame. GBP fully weaponized — categories, attributes, services, photos, Q&A, review flow — and tightly linked to the site's service pages via consistent NAP and service-area markup.
What
we shipped.
Site
- → Clean multi-page build with dedicated URLs per service
- → Conversion scaffold on every template (phone CTA, form, trust signals above fold)
- → LocalBusiness + Electrician schema
- → Fast page loads, mobile-first layout (electrical searches skew mobile)
Local SEO
- → GBP profile audited and optimized — primary category, service areas, attributes, services list
- → NAP consistency across site + GBP + citations
- → Review generation flow built into the client handoff
- → Service-area schema linking GBP to site service pages
What's
live now.
- ✦ Foundation site live and ranking for the core electrical service stack
- ✦ GBP positioned to anchor map-pack visibility for Sonoma County electrical queries
- ✦ Conversion scaffold in place — every template has the trust signals + CTA in the right order
- ✦ Ready to layer Content + Paid Ads on top of the foundation once baseline organic is holding
John Evans recorded 1:43 on camera about what changed. Unscripted, full transcript.
Watch the Éleos Electric testimonial →
The seven disciplines.
These three did the work.
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