HeyGen Customer Story: How Bonsai Marketing Uses AI Video to Tell Every Client's Story

HeyGen made it possible for me to scale my own agency to seven figures. I've saved 700-plus hours. That's weeks. I get an idea, I pop it in with my workflow, and I can do it within less than 10 minutes.

I'm Bryan Fikes, the chief gardener, founder of Bonsai Marketing. Bonsai Marketing is a bespoke marketing agency that focuses on the big picture for our clients. It's really honing in on how they're managing their leads. What kind of CRM are they using? Do they own their data? What's their five-year plan? Do they want to sell?

Everything's a story. Everything. I don't care what you're selling, I don't care what you do, and video is the natural storyteller. To do an effective 60-second promotion video back in the day easily cost $1,500 to $2,000 for a business owner. HeyGen is the model where I know going in how much my 15 seconds is going to cost, and it doesn't leave me with the question mark of how much more this is going to cost to get done.

Along with the entire Bonsai brain ecosystem, HeyGen has allowed me to exponentially grow my voice and my clients' communication, to a point where it doesn't take weeks and months, it takes hours.

HeyGen is my AI video platform that I'm using not only for training videos, but for promotional videos. I've got a really cool client that's launching a huge California-based training facility, and HeyGen is absolutely part of the solution in helping educate the students. That delivery model would have cost thousands. It would almost have been cost-prohibitive, because we're literally talking about 200-something modules that he's got to educate on. Video not only gives the student a high-quality deliverable, it also helps them retain the information better.

On the promotion side, I've got roofers and electricians and attorneys that have distinct messaging. They have distinct offerings. They've got unique selling propositions, as you would say. HeyGen has become a vital piece in helping me carve that.

HeyGen has become my video partner. You'll hear me talk about Bodhi. Bodhi is my AI agent. HeyGen is my video agent, and will continue to be. For me personally, I've been using HeyGen for my own business in all social channels, and I'm starting to use it in business channels.

The advancement for Bonsai and for me is that I've been able to literally create an advisor. Bodhi Advisor is my newest launch, because I've realized that so many business owners have these $5 million companies, but they don't understand anything about this new AI. It took them 15 years to learn search engine optimization, and now you're going to throw in AI, and they've got no clue what to do.

I had that aha moment a few months ago: something's got to train them in an area where they don't feel the messaging is biased, because they're not necessarily going to type it into an AI platform or a search engine and do that research. So I wanted to create a two-way communication, HeyGen with the live avatar, creating an experience where they can ask any question they want, pick my brain essentially with Bodhi, and get the answers they want, to the point where they feel comfortable actually calling an agency like me. If they call me, great. If they call another one, but they've been educated by that process, so be it. It's a win-win.

At one point when I was looking at my reach, I think I'm close to 350,000-plus people that I'm reaching at any given time with some of my messaging. And then there's the continual growth of plugging in clients. I've got clients who were getting five views, 10 views, 15 views. Now we're talking thousands of views. That's a potential customer. That's someone that's going to buy their product or service. Without a doubt, the value is in being able to not only measure that growth, but then being able to repeat it.

Using traditional production, if you had to look at the actual value, depending on what type of video, you're easily in the $75,000 to $200,000-plus range. If you take some of the super-high-quality cinematic stuff that's coming out, you're talking thousands of dollars per minute that HeyGen is saving.

Because of HeyGen, the quality of lead that I get, which is vital for me because I don't want to work with everybody... my messaging allows them to get enough of the story of what they're going to get when they contact me. So for me personally, my conversions are through the roof when I actually have that conversation. And as I've started to plug this into my clients and what they're delivering, every single client that I've plugged this into correctly is seeing increased conversion. I would say without a doubt HeyGen has at least doubled, if not tripled, the success my clients are having with conversion.

HeyGen has become a tool where I can comfortably say, "Hey, go check this out," because the user interface and the user experience are at a point that no matter what level, whether you're a solopreneur, an individual, the massage studio, the acupuncturist, the hair stylist, there's a place for the HeyGen video platform to help them solve and tell their stories.

On a high-level note, the way it organizes your projects and the video you're working on is just so easy to fall back to. You go to some of those other platforms and you're clicking into 15 different areas trying to figure out where that five seconds was that they produced for the one clip in the middle of scene five. I want it all in one streamlined user interface that makes it easy for me to pick up, because I'm not going to work on a project from start to finish. With HeyGen, I can just go right back in. I know it's right there. It's so easy to find that project and pick it back up.

After hearing this interview and seeing how I've used it: if you're not using it already, what are you doing?

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