AI Secret: Find & Answer Your Customer's Questions!
Your customers are already asking AI their biggest questions — Bryan Fikes shows you exactly how to intercept those questions and own the answers before your competitors even know they exist.
Your customers are already asking AI their biggest questions — Bryan Fikes shows you exactly how to intercept those questions and own the answers before your competitors even know they exist.
The single most powerful move in local marketing right now is identifying the exact questions your customers are typing into AI engines like ChatGPT and Claude.
You can use ChatGPT or Claude directly to generate a list of the top 10 questions your local customers are asking — no expensive research tools required.
Every answer you generate becomes a content asset: publish it as a Google Business Profile post, a blog article, and a video to multiply your visibility across platforms.
Answering customer questions in multiple formats signals authority to both Google and AI answer engines like Perplexity, Gemini, and Google AI Overviews.
The businesses that systematically answer their customers' questions will dominate AI search results — the ones that don't will become invisible.
The businesses winning in local search right now are not doing anything complicated. They are simply answering questions — the right questions, in the right places, before anyone else does. That is the entire strategy Bryan Fikes breaks down in this session, and it is more actionable than most agencies will ever admit.
The Goldmine Is Already Inside the AI
Most business owners spend zero time thinking about what their customers are actually asking. That is a mistake, and it is also an opportunity.
Open ChatGPT or Claude right now. Type a prompt like: What are the top 10 questions my patients in [your city] are going to ask about [your service]? Hit enter. Within seconds, you have a content roadmap that reflects how real people talk, search, and think about your business.
This is not a trick. It is applied intelligence — using the same tools your customers use to find answers, so you can be the one providing them.
Why This Works Across Every Platform
When you answer a specific question clearly and directly, that answer becomes useful in more places than one.
Post it to your Google Business Profile. Google’s algorithm rewards fresh, relevant content — and a well-written Q&A post signals that your business understands its customers. Publish it as a blog article. Long-form answers give AI engines like Perplexity, Gemini, and Google AI Overviews something to index and cite. Turn it into a short video. Video content extends your reach to audiences who consume information differently and reinforces your authority across channels.
One question. Three pieces of content. Three separate opportunities to appear in front of someone ready to make a decision.
What AI Engines Are Actually Looking For
Here is something most people miss: ChatGPT, Claude, Gemini, and Google AI Overviews are not just search tools. They are answer machines. When someone asks one of these engines a local question — who is the best [specialist] near me or what should I ask before booking a [service] — the engine looks for content that directly addresses that question.
If your business has published a clear, well-structured answer to that exact question, you become the source. That is how you earn citations in AI-generated responses. That is how you show up when no traditional blue link even appears on the screen.
The Businesses That Answer Questions Win
This is not a prediction. It is already happening. The local businesses building consistent question-and-answer content libraries are expanding their visibility across every major AI engine simultaneously. The ones ignoring this are getting quietly erased from search results they do not even know exist.
The barrier to entry is almost nothing — a prompt, an answer, and a place to publish it. The compounding effect over six to twelve months is significant.
- Use ChatGPT or Claude to generate your top 10 customer questions
- Write clear, direct answers in plain language
- Publish each answer as a Google Business Post, a blog article, and a video
- Repeat the process monthly as questions evolve
Start Before Your Competitors Do
The window to build this kind of content authority without heavy competition is still open in most local markets. The businesses that move now will own the answers — and the trust — that AI engines are about to hand to someone. Make sure it is you.
The question is not whether your customers are asking these questions. They already are. The only question is who is going to answer them.
Answered.
How do I find out what questions my local customers are asking AI? +
Open ChatGPT or Claude and prompt it directly: ask for the top 10 questions your customers in your area are likely to ask about your service. The AI will surface the exact language real people use when searching.
Where should I publish the answers to my customers' questions? +
Publish them everywhere your audience and AI engines can find them — your Google Business Profile posts, your blog, and your video content. Each platform reinforces the others and expands your footprint.
Why does answering customer questions matter for AI search? +
Engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews pull answers from content that directly addresses specific questions. If your content answers those questions clearly, you become the source those engines cite.
Do I need special tools to do AI-powered question research? +
No. ChatGPT and Claude are all you need to start. Prompt them with your business type, your location, and your customer — they will return a usable question list in seconds.
How often should I create question-and-answer content for my business? +
Make it a consistent habit, not a one-time exercise. Customer questions evolve, and the businesses publishing fresh answers regularly build compounding authority over time.
