Kendall PC.
Kendall PC is a law firm that invests in digital marketing the way the best firms do — aggressively and transparently. We rebuilt their site around the cost-per-qualified-lead reality of attorney marketing: every click is expensive, so every conversion path has to earn itself.
What
they needed.
Attorney marketing is one of the most competitive and expensive PPC categories in the country — cost-per-click for personal injury in major markets can hit $400+. A law firm's site has to convert at 5%+ or the Ads budget bleeds. The old site was a brochure in the wrong order.
The actual
deliverables.
Technical
wins.
- ✦ Click-to-call CTA sticky on mobile — unignorable on the highest-converting device
- ✦ Practice-area pages each built for a specific intent keyword, not generic 'services'
- ✦ Conversion tracking tied back to keyword + ad + landing page combination
Want Kendall PC-level work for your business?
Run your business through the same diagnostic we used before we built this one. Bryan sends a personal plan within one business day — what to fix first, what to defer, what the full build would look like. No call required to start.
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