Custom Pipe.
Custom Pipe is a B2B industrial pipe supplier serving national accounts. The existing site read commodity — we rebuilt it as a lead-gen tool with the kind of credibility signals procurement teams actually need to issue an RFQ.
What
they needed.
B2B industrial buyers aren't converted by a pretty hero. They need spec sheets, MOQ clarity, certifications, and a contact path that doesn't feel like a marketing funnel. The rebuild had to earn trust with procurement professionals in the first viewport.
The actual
deliverables.
Technical
wins.
- ✦ RFQ form captures the 6 fields procurement actually asks — no bloat
- ✦ Fast product-filter UX without SPA overhead (progressive enhancement)
- ✦ Technical SEO foundation (schema, sitemap, robots) at launch
Want Custom Pipe-level work for your business?
Run your business through the same diagnostic we used before we built this one. Bryan sends a personal plan within one business day — what to fix first, what to defer, what the full build would look like. No call required to start.
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