Bonsai Marketing Company
Agentic MastermindLas Vegas 2026
Four days in the room with the people actually doing this work.
01 — The Week
A few days with people who actually ship.
Late September, Las Vegas. Agency owners, operators and product people in one room — the kind who run live client campaigns on Monday morning, not the kind who talk about them from a stage.
Bryan went to work rather than to watch. Laptop open, screens up, in the middle of it — comparing what actually holds up in production against what only demos well. Bonsai Marketing Company runs agentic systems for clients every day, and the fastest way to pressure-test that is to put it in front of people who will tell you plainly where it breaks.
Some of it was structured. The useful part rarely was — it was the hallway, the table after dinner, the laptop turned around so somebody could see the thing that wasn't working.
02 — Building
We didn't go to Vegas to predict it. We went to build it.
Agents, orchestration, search and automation — argued over at close range, with the screens right there.
“One concept can wear a few different outfits.”
— from a slide, mid-session
03 — The People
The work is the easy part. The room is the advantage.
Technology got everyone to Las Vegas. What made the week worth it was who was sitting at the tables.
Among them: Manick Bhan, Arman Arvani and Justin Rondeau — operators and product people whose work runs on live client accounts across the country, not in a sandbox. That is the whole reason to be in a room like this. You can read about agentic marketing anywhere. Sitting with the people shipping it, and arguing with them about it, is the part you cannot download.
Bonsai Marketing Company went to contribute, not to spectate — and came home with sharper systems than it arrived with.
04 — Vegas
And then there was Vegas.
The sessions ended at some point. The week did not.
05 — The Film
Hell of a week.
Shot on phones, by the people who were there.
06 — What Happens Next
The mastermind doesn't end in Vegas.
Bonsai Marketing Company runs this work every day — agentic search, content and automation on live client accounts, measured and reported, not demoed.
See what we're building →