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[ 01 · Local SEO ]

Local SEO.
Engineered to win the searches that ring the phone.

If you sell to people inside a 30-mile radius, Local SEO is the highest-ROI marketing channel on earth. Done right, it generates leads at $20–$80 per call instead of $200+ from paid ads. Done wrong, you bleed money on a website nobody finds. We've spent 26 years engineering local presence — for Sonoma County contractors and national brands alike — and we treat it like infrastructure, not vibes.

Scope this service → Free audit first
[ 01 · Why it matters ]

The case for
getting this right.

01

Google's three-pack — the map and the three local listings underneath — captures 44% of all clicks for local intent searches. Below it, the next 10 organic results split the remaining traffic. If you're not in the pack, you're invisible to the highest-intent prospects in your market.

02

'Near me' searches have grown 900% in the past four years. Voice search compounds it. When someone shouts 'Hey Siri, plumber near me' at 11pm with a flooded basement, three businesses are getting that lead. We make sure you're one of them.

03

Local SEO compounds. Every citation, review, and link you build today still works in five years. Unlike paid ads, the meter doesn't reset to zero on the 1st of every month. This is why every smart local business eventually shifts spend from Ads → SEO once the foundation is right.

[ 02 · What you get ]

Six deliverables.
One outcome.

Every engagement ships these. No ambiguity, no scope drift, no 'we'll get to that later.' If it's listed below, it's part of the work.
01 Technical SEO audit + fixes (Core Web Vitals, schema, crawlability)
02 On-page optimization across service + location pages
03 NAP citation building + directory cleanup
04 Review acquisition system (Google, Yelp, BBB)
05 Local link building + authority acquisition
06 Monthly rank tracking + call attribution
[ 03 · Process ]

Four phases.
No mystery.

01 —

Audit

30-day deep audit: technical, on-page, off-page, GBP, citation health, competitor gap, conversion path. You get a written diagnosis with prioritized fixes.

02 —

Fix the foundation

Site speed, schema, internal linking, location pages, on-page copy. We fix what's broken before we build new.

03 —

Build authority

Citation cleanup, local link building, review velocity, content depth. The compounding work that actually moves rankings.

04 —

Measure & prune

Monthly rank reports tied to call data, not just keywords. We kill what isn't working and double down on what is.

[ 04 · Proof ]
26+
Years of local search wins
CASE

Wandering Nurses — 138 pages, full audit, ranking nationally

See the full portfolio →
[ 05 · FAQ ]

Questions,
answered honestly.

01 How long until I rank in the three-pack?
+
Honest answer: 60–120 days for most local terms in Sonoma County, depending on competition and your starting domain authority. Highly competitive niches like personal injury law or dental implants can take 6–9 months. We'll tell you the real timeline after the audit, not before.
02 Do I really need citations in 2026? I thought those were dead.
+
Citations matter less than they did in 2015, but inconsistent NAP (name, address, phone) data still actively hurts rankings. We do a one-time cleanup to fix the damage, then maintain only the citations that move the needle.
03 Can you guarantee #1 rankings?
+
No reputable SEO can. Anyone who guarantees #1 either doesn't understand Google or is lying. We guarantee process, transparency, and real reporting tied to phone calls — not vanity ranking screenshots.
04 Do you do national SEO too?
+
Yes. Local is our bread and butter, but we've shipped national SEO for clients like Wandering Nurses (138 pages), MFTFinder, and Voice Bonsai (150 metro pages). Same playbook, larger surface area.
05 What if I already have an SEO company?
+
We'll do a free audit and tell you honestly whether they're doing the work. Sometimes the answer is 'they're doing fine, save your money.' Sometimes it's 'they're charging $3k/mo for citations from 2018.' Either way, you'll know.
[ Related disciplines ]
02 · Google Business Profile

The most-ignored money-maker in local marketing.

Read full →
05 · Content & Authority

The compound interest of search.

Read full →
[ 06 · Start ]

Ready to scope
local seo?

Free 30-minute call with Bryan. No pitch deck, no sales team. We'll tell you honestly whether Local SEO is the right next move for your business — or whether something else should come first.

Book a call → Or call 707-593-7539