When your business is struggling, it’s time to take a serious look at internet marketing. There are many strategies that you can use to help grow your company. In this video, we will discuss ten rules for effective internet marketing so that you have all the information necessary in order to succeed!
Rule One: Know Your Target Audience.
The first thing that you need to know is who your target audience is. If you don’t, then there’s not much point in doing any other steps because they will be useless. You have to identify where the people are and what their demographics are so that you can focus on them.
A good example of this would be buying targeted keywords through Google Adwords, Facebook Ads or YouTube Advertising. These types of ads allow marketers to reach a specific group based on factors like location, age range and interests. Once these demographic filters are set up by your marketing team, it becomes easier for social media platforms like Twitter and Instagram to pinpoint potential customers automatically as well! This also give advertisers a way to make sure they are finding people who actually “WANT” their service or product.
Rule Two: Remember To Use Videos.
With video content marketing, you can reach a wider audience with the same amount of effort. Videos are more engaging and they hold people’s attention for longer periods of time so it might take fewer views on your YouTube channel before someone decides to sign up or buy something from your site!
Rule Three: Connect Socially.
Create an account on at least one social media platform (preferably two). You need to have an online presence in order for people to find out about what you’re doing! It also helps if a customer is able to speak directly with the company that makes their purchase because this personalizes things even further than usual. With platforms like Facebook, Twitter and Instagram, companies can show off products in detail too.
Rule Four: Connect With Your Audience.
It’s important that you stay in touch with your customers. This means you need to know what they want and when they want it. If someone wants an item that is out of stock, for example, then make sure to let them know as soon as possible so he or she doesn’t have to go elsewhere!
Rule Five: Make Your Site Search Engine Friendly.
It’s important that people are able to find your site on their own without any trouble whatsoever. To do this, be sure the information about your product or service is well-known within a few seconds of landing on the page by using keywords like “leather jackets” if you’re selling leather jackets online!” Keep headlines short but descriptive enough.” You can also use search engine optimization (SEO) to help increase the chance someone finds you on first page of Google.
Rule Six: Never Use Automated Email Messages.
This may seem like a no-brainer, but it’s important to point out that using automated email messages is one of the worst things you can do for your business if you want people to feel appreciated and valued as customers.” A couple examples of what not to send are “thanks for shopping with us!” or “have we met?” Remembering something about the person before sending an email will make them more likely to respond favorably later on down the line!
Rule Seven: Make Sure Your Content Is Unique And Useful.
If someone comes across content that they find interesting, then there’s a better chance he’ll share it with others,” which translates into web traffic. You should have an editorial calendar and plan on what content you will be writing and for what purpose.
Rule Eight: Make Sure Your Site Is Responsive.
With more people using their mobile devices to browse the internet, it’s important that your site is responsive and easy for visitors to navigate.” The last thing you want is someone coming in from a search result or clicking on one of your social media posts only to find out that they can’t even look at the content because there isn’t an app available for them!
Rule Nine: Use Video Marketing To Engage With Customers And Build Trust.
It turns out almost eighty-seven percent of consumers now use video when researching online before making any purchase decisions.” For example, I’m sure you’ve seen those videos people make about how great something tastes? That usually translates into a “Sticky” user and great customer. Remember to highlight the benefits of your service or product well.
Rule Ten: Create A Mobile App.
This doesn’t work for all business types, but a high number of business verticals would benefit greatly by developing an app that highlights your products and/or services. There are some pre-made app platforms that make it easy to plug your business catalog into and give the ability to sell to future app users without great expense. Take time to google “The Type Of Business You Have” + “Mobile App Development Platform” to check for potential companies who can help.
In summary, here are 10 Rules to follow to help you generate more revenue online. For a free test drive of Bonsai Marketing’s Zen Shot Listing process, please email us email@example.com or visit bonsaimarketingcompany.com and fill out the form to be immediately plugged into our system.